Overview:
Balimi Link’s media and sports promotion is registered by BRELA under a business name of BALIMI CUP SPORTS PROMOTION registration No. 616484 and that of Balimi TV its registration number is No. 616786. The division operates at the intersection of entertainment, community engagement, and talent development. Through a professional online TV platform, it delivers diverse content spanning news, entertainment, education, and community programs. The division also actively organizes sports events, tournaments, and leagues, especially in the Lake Zone (Mwanza, Simiyu, Geita & Shinyanga), Tabora, Mara, Rukwa, Katavi, Kigoma,Songwe, Morogoro and Lindi to nurture young talent and encourage healthy lifestyles and promote improved Agricultural practices. So the BALIMI CUP means in Swahili “Kikombe cha mashindano ya wakulima” the word Balimi in Sukuma tribe means Farmers in English. By integrating media production, marketing, and event management, the division strengthens community engagement, promotes youth development, and elevates regional visibility both locally and internationally.

Services & Activities:

• Online TV broadcasting and digital content creation
• Sports event management: tournaments, leagues, youth competitions
• Community outreach and talent development programs
• Media consultancy, marketing campaigns, and brand promotion

Business Operations:

• Running online TV and media services
• Organizing sports activities for regional communities
• Providing media production and marketing services to clients

Impact:

• Promotes youth participation in sports
• Enhances community engagement and regional development

Increases brand visibility and media presence